Top 12 Cloud Trends Of 2012

Filed under: Cloud Hosting

Only a few years ago, cloud computing didn’t exist. Or rather, it existed by a dozen other names–such as virtualization, managed hosting, or simply The Internet. Today, it’s the must-have feature of every product or service, from mobile phones to cameras to TVs.

Gartner sharpens research focus on cloud IaaS

Filed under: Cloud Hosting

Gartner Group has sharpened its research focus on cloud computing by splitting its previous Magic Quadrant for ‘Cloud Infrastructure as a Service and Web Hosting’ into one for ‘Managed Hosting and Cloud IaaS’ and Magic Quadrant for ‘Public Cloud Infrastructure as a Service.

Managed Hosting Services

Filed under: Managed Hosting

As businesses put more and more emphasis on the online side of their operations for marketing and as a point of sales the performance of their websites becomes more integral to their success as a whole. Therefore, many businesses are now opting to place the management of their website infrastructure into more trusted hands and are opting for managed hosting.

In summary a managed hosting service is one that provides businesses with a complete package of a dedicated server to host their website, software, the set up and the ongoing maintenance of their server. Therefore, allowing the business to completely outsource their hosting requirements.

At the heart of the managed service package is the dedicated server. With a dedicated server, the client uses (most often rents) an entire distinct server within a data centre on which to host their website. This server is not physically shared by any other website or client and therefore will not suffer from performance issues that result from sharing, such as, load handling, malware or physical damage during the maintenance of the sharing website’s hosting.

A managed hosting service will also benefit from server colocation whereby the server is physically housed away from the businesses own premises and within a purpose built data centre. These data centres are usually located on the internet backbone (offering high degrees of connectivity) and have advanced systems in place to preserve the performance and up-time of the server, such as fire protection systems, security and back up servers/cables/power.

In practice managed hosting can incorporate a variety of different services offered by the hosting provider that distinguish it as being proactively managed, such as, advanced levels of server configuration (which the business itself may not be capable of achieving), software/operating system updates, malware protection/scans, performance monitoring and assistance in the deployment stages. What’s more providers will often include a certain level of client support access as part of their service – sometimes even 24 hour telephone support.

Managed hosting in particular gives businesses the flexibility to respond to changing business needs. For example, in a scenario where a website is likely to receive abnormally high levels of traffic at short notice the managed hosting provider will be able to offer bespoke solutions that may have proved too costly or technically out of the reach of a business managing their own hosting.

The key advantage of managed hosting that underpins all of the aforementioned benefits of a data centre location, the use of a dedicated rather than shared server, and the server management, is that the client business will gain from the expertise of the hosting provider in providing a bespoke and high performance hosting solution. Some businesses will be able to run a self-managed server but it can be difficult and costly to match this level of expertise in-house, without the economies of scale that a managed hosting provider utilises.

As managed hosting can offer the complete gamut of hosting services, providing the client with a fully outsourced, flexible and robust hosting platform, they do tend to come at a higher cost than simple colocation for example. However, for businesses looking to focus their expertise and resources on their own propositions whilst benefiting from a high degree of online reliability and performance, managed hosting really is the ideal solution.

The Benefits of Colocation

Filed under: Colocation

As the online presence of a business becomes more and more integral to not only their promotional activities, but also their point of sales, the reliability and flexibility that they demand from their online infrastructure becomes more critical. Therefore, it is a fundamental part of a business’s strategy to consider how their websites are hosted; how their servers can respond to high bandwidth if their sites become more popular, how they can ensure that they can keep up with changes in their online propositions, and the demands of their market place. This will allow them to provide the availability and service that their customers expect. The solution will often be colocation hosting, but what exactly is colocation and how does it work?

In short the concept of colocation is that the core infrastructure behind a client’s website, the physical hardware such as the servers and accompanying equipment, is located in a colocation provider’s facilities so that the client does not have to maintain it on their own site. This is quite a basic definition and in practice colocation providers will offer a range of services within that area.

Typically the client’s servers will be stored in metal racks within a data centre and the client will therefore be renting rack space. This rack space even has it’s own units of measurement, the Rack Unit (U) which equates to 1.75 inches of vertical space.

The client can retain complete control over the management and configuration of their servers or they can buy this as part of the service from the colocation provider who can take on all responsibilities of monitoring and maintaining the servers’ operations.

The principle benefits of colocation are that the facilities will usually provide a secure home on an internet backbone that will ensure not only high levels of uptime, but also high levels of bandwidth capability and ultimately plenty of flexibility if the client’s requirements change.

The facilities themselves often come with highly sophisticated features such as power back ups (both instant battery and more powerful diesel generators), air conditioning for cooling, fire safety technology, security features (CCTV, highly restricted access controls to both the building and racks), and multiple connections (both into the building and within it) to provide fail safes if individual connections fail.

The client can also benefit from economies of scale in two costly areas as well. Firstly it is often cheaper for a colocation provider to ensure physical preservation of the servers and their up time – the aforementioned fire protection, on site security, power backups – to a high degree across a whole facility than it is for individually businesses to achieve the same levels on their individual sites. Secondly the bandwidth that the servers can benefit from will come at a far more economical rate for the client than if they attempted to install the equivalent lines at their own site.

Moreover, when choosing a managed colocation service in particular, the facilities may offer greater levels of expertise and specialisation in up-time at a comparatively lower cost freeing up the client’s resources for more effective use elsewhere.

There is even a further option available to clients whereby the data centre can provide the server themselves as part of dedicated hosting service, rather than the client relocating their own servers. This is the complete package in terms of support and flexibility and tapping the full expertise of the data centre. It can be hugely beneficial for some clients, however it does therefore bring with it a greater cost.

Colocation is a real necessity for businesses which either need to exchange high amounts of data or cannot afford any downtime in their online services. Telecommunications businesses and critical e-commerce sites may already be aware of the benefits of colocation but it is fast attracting a wider church as businesses need to compete more efficiently online. There is no better time to see if your business can benefit from colocation hosting.

© Stuart Mitchell 2011

Cloud to come of age by 2015

Filed under: Cloud Hosting

Cloud computing will reach mainstream adoption in the enterprise market by 2015 when key issues such as security, service availability and data sovereignty are expected to be ironed out.

According to Simon Piff, associate vice president for enterprise infrastructure research at IDC Asia-Pacific, businesses today are still hesitant in utilizing cloud computing for much of their IT needs due to concerns over security, service reliability, data location and sovereignty, as well as vendor support.